SEO Audit & Backlink Analysis
For: AppFlip
Prepared by Golden Links
Introduction
Diving deep into the digital realm, we bring forth invaluable insights spanning both technical intricacies and backlink dynamics. With this knowledge, you’re poised to elevate your online presence and strategy to unparalleled heights.
Audit Date: 10/11/2023
Step 1: Analyzing the Target Page
Analysis of: appflip.co
Average Domain Rating
0
Traffic Data
0
No-Follow Links
0
%
Organic Keywords Trend
0
Step 2: Analyzing High-Volume Keywords:
Keyword Insights
A crucial metric that provides information about a keyword’s search volume, competition, and trends, enabling us to identify and select the best keywords for SEO campaigns. This analysis of top keywords helps in understanding the competitive landscape and developing content strategies while identifying new keyword opportunities within a specific niche or industry.
Analyzing Top Keywords
Refers to the process of examining the most popular keywords in a particular niche or industry. This analysis can be used to identify new keyword opportunities, understand the competitive landscape, and develop content strategies.
Keyword Analysis
Comprehensive process of researching and evaluating keywords. It encompasses the identification of relevant keywords, understanding their search intent, and assessing their competitiveness, making it an essential component of any successful SEO strategy.
Step 3: Exploring Anchors:
Exploring Anchors for: appflip.co
Brand Anchors
0
URL Anchors
0
Topic Anchors
0
Miscellaneous Anchors
0
Backlink Analysis
Backlink DR
Plays a pivotal role when considering the SEO metrics related to backlinks. It measures the authority and credibility of websites linking to your own. A higher DR signifies a more authoritative website, indicating the value of backlinks from such sources.
Backlink Page Traffic
Quantifies the traffic generated by linking websites to your own. This metric is valuable for assessing the quality and value of your backlinks, helping you discern their effectiveness.
Backlink Web Traffic
Represents the cumulative traffic from all your backlinks to your website, providing a holistic view of the impact of your link-building efforts.
Steps 4 & 5: Competitors & Their Analysis:
Competitor Insights
Competitor
The top 5 competitors for this website are youtube.com , https://linkedin.com/ , https://crunchbase.com/, https://flip.com/ , https://flipcofinancial.com/
Step 6: Observations & Results:
Final Observations and Recommendations
AppFlip has 0 DR, 1 traffic and 0 Backlinks. So in this case we need to build links on topic-focused keywords, Brand-focused keywords and Url- focused keywords if we want to rank and increase traffic.
It is crucial to maintain a healthy anchor text ratio that balances Brand, Topic, URL and Miscellaneous anchors, especially in a niche-specific context. To maintain a healthy ratio, the following Anchor Text Ratio is recommended for AppFlip
| Anchor Text Ratio | Brand | URL | Topic | Miscellaneous | Total |
| Links | 2 | 3 | 3 | 2 | 10 links |
Prepared by: Liza Seferi
Technical SEO Issues:
Summary:
| Problem | Commentary |
|---|---|
| There are many keywords your competitors are ranking for and you are not. We should check every one of these to see which ones we can win over. | |
| The categories should have a description so search engines can find context on the page, as well as relevant keywords. | |
| The blog is a very important part of (almost) any SEO strategy as they can help us create ToFu content which ranks and converts new users. | |
| The lang attribute is important for screen readers so they know which language the page is in. | |
| All of the images need an explicit width and height tag in the code so your CLS is reduced and as such, UX and SEO is improved. | |
| The robots.txt file is very important because it tells search engines what to index and what to crawl. | |
| Titles should be 60 characters or less and unique and meta descriptions should be 155 characters or less and unique as well. They should also only be one title and one meta description found in the of the document.When we don’t have unique meta data with sufficient length, search engines rewrite the data (badly!) which reduces your CTR and SEO as a result. | |
| All pages need and H1 as it is the section which gives the search engines the most context. |
RecommendationS:
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