SEO Audit & Backlink Analysis
For: Awesome Cuisine

Prepared by Golden Links


Diving deep into the digital realm, we bring forth invaluable insights spanning both technical intricacies and backlink dynamics. With this knowledge, you’re poised to elevate your online presence and strategy to unparalleled heights.
Audit Date: 30/11/2023

Step 1: Analyzing the Target Page

Analysis of: awesomecuisine.com

Average Domain Rating


Traffic Data


No-Follow Links

0 %

Organic Keywords Trend


Step 2: Analyzing High-Volume Keywords:

Keyword Insights

A crucial metric that provides information about a keyword’s search volume, competition, and trends, enabling us to identify and select the best keywords for SEO campaigns. This analysis of top keywords helps in understanding the competitive landscape and developing content strategies while identifying new keyword opportunities within a specific niche or industry.

Currently, this article is ranked 12th for the keyword “podi dosa”. This dish is quite popular, which results in a high search volume. Additionally, most of the search engine result pages (SERP) haven’t used backlinks effectively to move up in ranking. This creates a great opportunity to improve the ranking by focusing on link building efforts. The keyword difficulty (KD) is also low, making it an ideal candidate to target for link building and boost the SERP ranking.

Analyzing Top Keywords

Refers to the process of examining the most popular keywords in a particular niche or industry. This analysis can be used to identify new keyword opportunities, understand the competitive landscape, and develop content strategies.

Keyword Analysis

Comprehensive process of researching and evaluating keywords. It encompasses the identification of relevant keywords, understanding their search intent, and assessing their competitiveness, making it an essential component of any successful SEO strategy.

Step 3: Exploring Anchors:

Exploring Anchors for: awesomecuisine.com

Brand Anchors


URL Anchors


Topic Anchors


Miscellaneous Anchors


Backlink Analysis

Backlink DR

Plays a pivotal role when considering the SEO metrics related to backlinks. It measures the authority and credibility of websites linking to your own. A higher DR signifies a more authoritative website, indicating the value of backlinks from such sources.

Backlink Page Traffic

Quantifies the traffic generated by linking websites to your own. This metric is valuable for assessing the quality and value of your backlinks, helping you discern their effectiveness.

Backlink Web Traffic

Represents the cumulative traffic from all your backlinks to your website, providing a holistic view of the impact of your link-building efforts.

Steps 4 & 5: Competitors & Their Analysis:

Competitor Insights


The top 3 competitors for this website are indianhealthyrecipes.com, vegrecipesofindia.com, & archanaskitchen.com

Step 6: Observations & Results:

Final Observations and Recommendations

The food industry has a unique feature where websites can rank for a wide range of topic-based keywords, which is also true for Awesome Cuisine. However, half of the links built on this domain are “nofollow”, which is not preferred and seems to be a deliberate effort. Therefore, the focus should be on building more “do-follow” links. Although Awesome Cuisine ranks for several high search volume keywords, it holds lower positions, nearing 100, and has lost many rankings for high search volume keywords. The first priority should be given to the easy win high search volume and low keyword difficulty keywords that are ranking in the top 20 positions. It’s essential to use topic keywords like “podi dosa” as anchor texts while building links for this website to leverage the advantages of this niche.

It is crucial to maintain a healthy anchor text ratio that balances Brand, Topic, URL, and Miscellaneous anchors, especially in a niche-specific context. To maintain a healthy ratio, the following Anchor Text Ratio is recommended for Awesome Cuisine:


Anchor Text Ratio Brand URL Topic Miscellaneous Total
Links 3 2 5 0 10 links


Prepared by: Ayesha Khan

Technical SEO Issues:


Problem No. of issues Commentary
Quick wins 1237 These are all of the keywords we could be ranking for pretty easily. They are all high intent and low keyword difficulty which we should use to convert users.
404 pages 4 404 URLs on your website damage the user experience, as people cannot access the page or file via a link they click. So, the deleted pages should be removed from internal links. 
Timed out 6 This may damage your website crawlability (and thus indexability) and have a negative impact on the user experience.
Page has links to broken page 4 Identify and fix internal links leading to broken or non-existent pages to prevent user frustration and maintain a healthy SEO profile.
Page has links to redirect 5829 The links to redirects should be eliminated in order to have smooth internal linking
Page has nofollow outgoing internal links 2 “Pages linking to internal page or pages of the website via a “”nofollow”” link. Search engine crawlers will not follow (crawl) the “”nofollow”” links on your website and PageRank won’t be passed.”
Redirect chain 98 Although chaining redirects of 5 hops or less are acceptable, they may inflict damage on the user experience, slowing down the page loading speeds. Besides, redirect chains complicate your website’s internal linking for the search engine crawlers.
Meta description too long 595 Meta descriptions need to be below 155 characters or they will be rewritten (badly) by Google.
Title too long 181 Titles need to be below 55 characters or they will be rewritten (badly) by Google.
H1 tag missing or empty 2 All page titles should have H1 tag and be optimized with target keywords 
Multiple H1 tags 4 Every page can have only one H1.
Open Graph tags incomplete 2493 All pages should have all required OG tags in order to look good in social feeds when shared.
Slow pages 4181 The loading speed of a web page is one of the ranking signals for Google. Besides, page speed affects user experience on your website. Very often visitors won’t wait long for the page to load and will “bounce.”
3XX redirect in sitemap 9 “Redirecting URLs in sitemaps can result in indexability issues on the website. It should be replaced with the final URL “
Non-canonical page in sitemap 4 With conflicting signals like this, either the URL specified in the sitemap or the one in the canonical element may be indexed.
Indexable page not in sitemap 107 All important pages should be included in the sitemap in order to be easily discoverable by search engines
Structured data has schema.org validation error 1062 Addressing these issues will contribute to a healthier and more SEO-friendly website, benefiting both user experience and search engine rankings.
Content gap 2046 These are all of the keywords the competition is ranking for but we are not. We should analyze these and see which ones we can utilize for better rankings.


“During the audit, we identified various issues on the website: 404 Errors: Pages displaying “”Page Not Found”” (404 errors), impacting user experience and SEO performance. Timed Out Pages: Some pages taking too long to load, affecting site speed and user engagement. Broken Links: Internal links leading to broken pages, hindering navigation and SEO. Redirect Issues: Pages containing links to redirects and a redirect chain, affecting both user experience and search engine crawling. Nofollow Internal Links: Some pages with internal links marked as nofollow, impacting the flow of link equity within the site. Meta Description & Title Length: Meta descriptions and titles being too long, potentially affecting click-through rates in search results. H1 Tag Issues: Pages either lacking an H1 tag or having multiple H1 tags, affecting both SEO structure and user understanding. Incomplete Open Graph Tags: Open Graph tags being incomplete, affecting how content appears when shared on social media. Slow Pages: Multiple pages suffering from slow load times, impacting both user satisfaction and search rankings. Sitemap Issues: The sitemap includes 3XX redirects, non-canonical pages, and misses indexable pages, affecting search engine indexing. [Schema.org](http://schema.org/) Validation Error: Structured data has [schema.org](http://schema.org/) validation errors, potentially impacting rich results in search. These issues can cause disruptions on the website, affecting user experience, SEO performance, and overall online visibility.”


10 Golden Link Opportunities

No. Page URL DR Page traffic Website Traffic Referring Domains to Page Ranking KW KW Position Volume
1 https://www.teaforturmeric.com/indian-pakistani-dinner-recipes/ 56 751 19.7k 14 authentic indian recipes 3 350
2 https://sandinmysuitcase.com/popular-indian-dishes/ 39 19.7k 143.9k 139 best indian dishes 1 1.6k
3 https://www.blueosa.com/the-top-10-indian-dishes/ 50 13.3k 17.6k 102 indian food 5 119k
4 https://myindianstove.com/top-20-indian-recipes/ 48 420 6k 2 top 20 indian dishes 1 500
5 https://instantpoteats.com/15-instant-pot-indian-recipes/ 55 912 38.8k 11 instant pot indian recipes 2 2.5k
6 https://breathedreamgo.com/20-famous-indian-foods-recipes/ 59 47 8k 72 top 20 indian dishes 8 500
7 https://pickyeaterblog.com/category/recipes/indian-recipes/ 59 9 182.4k 46 indian food for picky eaters 7 150
8 https://www.verbling.com/articles/post/10-best-indian-recipes 68 2 141.9k best indian recipes 9 450
9 https://flippindelicious.com/gluten-free-indian-recipes/ 58 593 35.5k gluten free indian food 5 2.2k
10 https://www.cookforyourlife.org/blog/indian-cuisine-health-benefits/ 54 8 244.3k 5 benefits of indian food 8 70

Conclusion & Recommendations:

Currently, Awesome Cuisine is ranking at the 12th position for the keyword “podi dosa,” a popular dish with high search volume. This presents a significant opportunity for improvement, as many competitors in the search engine result pages (SERPs) haven’t utilized backlinks effectively. By focusing on link-building efforts for this keyword, which has low Keyword Difficulty (KD), we can aim to boost your SERP ranking. Additionally, half of the links built on your domain are “nofollow,” which is not ideal. We recommend a shift towards building more “do-follow” links to strengthen your backlink profile.

However, our audit also revealed that Awesome Cuisine holds lower positions for several high search volume keywords and has lost many rankings. The first priority should be given to high search volume and low KD keywords that are ranking in the top 20 positions. Using topic keywords like “podi dosa” as anchor texts while building links will leverage the advantages of your niche. Furthermore, addressing technical SEO issues such as slow page speeds, missing meta descriptions, and incomplete Open Graph tags will significantly improve user experience and SEO performance. By implementing these recommendations, Awesome Cuisine can achieve greater success and visibility in the competitive online culinary space.

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