SEO Report & Backlink Analysis
For: Destination Outpost
Prepared by Golden Links
Introduction
Diving deep into the digital realm, we bring forth invaluable insights spanning both technical intricacies and backlink dynamics. With this knowledge, you’re poised to elevate your online presence and strategy to unparalleled heights.
Audit Date: 17/11/2023
Step 1: Analyzing the Target Page
Analysis of: http://destinationoutpost.co/
Average Domain Rating
0
Traffic Data
0
No-Follow Links
0
%
Organic Keywords Trend
0
Step 2: Analyzing High-Volume Keywords:
Keyword Insights
A crucial metric that provides information about a keyword’s search volume, competition, and trends, enabling us to identify and select the best keywords for SEO campaigns. This analysis of top keywords helps in understanding the competitive landscape and developing content strategies while identifying new keyword opportunities within a specific niche or industry.
Destination Outpost is currently ranking in postion 10 for keyword ” colving bali ” and it can easy be ranked in top 5. For keyword ” coworking space bali ” is currently ranking in postion 36 and for keyword ” outpost login” is currently ranking in postion 25. Also for ” outpost space ” is ranking in position 38 and for ” the outpost restaurant ” is ranking in postion 67
Analyzing Top Keywords
Refers to the process of examining the most popular keywords in a particular niche or industry. This analysis can be used to identify new keyword opportunities, understand the competitive landscape, and develop content strategies.
Keyword Analysis
Comprehensive process of researching and evaluating keywords. It encompasses the identification of relevant keywords, understanding their search intent, and assessing their competitiveness, making it an essential component of any successful SEO strategy.
Step 3: Exploring Anchors:
Exploring Anchors for: http://destinationoutpost.co/
Brand Anchors
0
URL Anchors
0
Topic Anchors
0
Miscellaneous Anchors
0
Backlink Analysis
Backlink DR
Plays a pivotal role when considering the SEO metrics related to backlinks. It measures the authority and credibility of websites linking to your own. A higher DR signifies a more authoritative website, indicating the value of backlinks from such sources.
Backlink Page Traffic
Quantifies the traffic generated by linking websites to your own. This metric is valuable for assessing the quality and value of your backlinks, helping you discern their effectiveness.
Backlink Web Traffic
Represents the cumulative traffic from all your backlinks to your website, providing a holistic view of the impact of your link-building efforts.
Steps 4 & 5: Competitors & Their Analysis:
Competitor Insights
Competitor
The top 3 competitors for this website are https://coliving.com/ https://outpost-club.com/ https://balipedia.com/
Step 6: Observations & Results:
Final Observations and Recommendations
Outpost currently has 45 DR but very low Traffic. In this case Outpost needs to focus on building links on Topic-based keywords and Brand-based Keywords to Increase Traffic.
It is crucial to maintain a healthy anchor text ratio that balances Brand, Topic, URL and Miscellaneous anchors, especially in a niche-specific context. To maintain a healthy ratio, the following Anchor Text Ratio is recommended for Destination Outpost
| Anchor Text Ratio | Brand | URL | Topic | Miscellaneous | Total |
| Links | 3 | 2 | 3 | 2 | 10 links |
Prepared by: Liza Seferi
Technical SEO Issues:
Summary:
| Problem | No. of issues | Commentary |
|---|---|---|
| Quick wins | 13 | These are all of the keywords we could be ranking for pretty easily. They are all high intent and low keyword difficulty which we should use to convert users. |
| 404 pages | 34 | 404 URLs on your website damage the user experience, as people cannot access the page or file via a link they click. So, the deleted pages should be removed from internal links. |
| Orphan pages | 42 | Orphan pages are those without any internal or external links. They should be connected to the site’s navigation to improve their visibility and SEO. |
| Page has links to broken page | 2 | Identify and fix internal links leading to broken or non-existent pages to prevent user frustration and maintain a healthy SEO profile. |
| HTTPS page has internal links to HTTP | 1 | HTTP is the non-secure version of the URL. This should be replaced with HTTPS secured version to transfer the value of cross-linking to the secured URL. |
| Page has links to redirect | 94 | The links to redirects should be eliminated in order to have smooth internal linking |
| Redirect chains | 11 | Although chaining redirects of 5 hops or less are acceptable, they may inflict damage on the user experience, slowing down the page loading speeds. Besides, redirect chains complicate your website’s internal linking for the search engine crawlers. |
| Missing meta description | 70 | Missing meta descriptions can harm search visibility. Craft informative, concise meta descriptions to enhance click-through rates. |
| Titles too long | 8 | Titles need to be below 60 characters or they will be rewritten (badly) by Google. |
| Meta description too long | 1 | Meta descriptions need to be below 155 characters or they will be rewritten (badly) by Google. |
| Multiple H1 tags | 94 | Every page can have only one H1. |
| Open Graph tags incomplete | 92 | All pages should have all required OG tags in order to look good in social feeds when shared. |
| Missing alt texts | 103 | Add descriptive alt texts to all images on your website to make them more accessible and improve SEO by providing context to search engines. |
| CSS file size too large | 1 | Large CSS files are causing speed issues that impact user experience and SEO performance of the pages |
| 3XX redirect in sitemap | 2 | The sitemap file should be updates with final and working urls of the website |
| Indexable page not in sitemap | 1 | Sitemaps help search engines to crawl and index the site. If a page is important in the website, it must be included in the sitemap. |
| Link Gap | 1139 | These are all of the websites the competition are getting backlinks from we are not. We should analyze these and see which ones we can utilize for better rankings. |
RecommendationS:
The website is small and doesn’t have many issues. Most issues are related to redirect chains and deleted pages that are still discoverable for users and Googlebot. Also, meta tags and headings need to be better optimized. The website ranks with relevant local keywords. When we look at the competition, it ranks with all the relevant and high volume keywords that the competition ranks, however, not in the top 10. So, the link-building will help to boost the position. The website needs more backlinks to boost its position.
Full TECHNICAL AUDIT
10 Golden Link Opportunities