7 Facebook Ads Hacks You Should Steal from Successful SaaS Brands
Are your Facebook ads not performing as well as you’d like them to? Here are seven hacks to steal from successful SaaS brands that’ll change that and bring success!
A quick Google search will probably give you a ton of ideas when it comes to Facebook ads and how to manage them to grow your audience. The thing is, most of those ideas are rather basic and suggest things like installing the Facebook Pixel or creating an audience to advertise to. And as a successful business, you’ve probably done all of them, but you want more. That’s understandable – success matters, and you want to grab every chance you have to boost your chance of success, whether that’s supplementing your Google campaign with one on Facebook, or advertising your education pages to raise brand awareness.
Facebook ads are a great way of raising brand awareness and boosting your ROI, and every business that wants to strengthen its online presence should run and manage them.
That being said, when you want to use Facebook’s Ads Manager to your advantage, there are a few nifty tricks that you can “steal” from successful SaaS brands. These are the optimization techniques and tricks that separate every average ad campaign from the ones that truly boost CTR, lower CPC and CPA and bring brand awareness to high-ROI audiences.
1. Don’t add a CTA
Before you turn away because of this suggestion, hear us out – as it’ll make perfect sense. The CTA is the holy grail for every business because it gives the target audience an easy way of doing what the brand wants them to do, but in many cases, it has the exact opposite effect.
If there’s one thing that people run from, it’s ads that look like ads. They want everything to look as natural as possible, and having a huge “Sign Up Here” button that takes up half the post doesn’t really look natural. And it’s the same for every industry, whether that’s education or marketing or something completely different.
Instead, use a regular post. Don’t include a CTA. This will make the content look natural like it’s supposed to look, rather than forced. And when you consider how many people are on Facebook just to pass the time, chances are they’ll click on a post rather than a massive “Sign Up” button.
2. Optimize the Ads Manager Facebook Schedule
This is incredibly important for two key reasons. One, to run and manage an ad campaign 24/7 can be incredibly expensive, especially if you’re trying to cover a large demographic such as the education industry. And two, you don’t have a demographic who are online 24/7, do you? They need to sleep, they need to work, and that’s usually a time when they’re not online.
Optimizing a time when your ads are live is done easily – just open the Ads Manager and you’ll get a complete breakdown of everything you advertise. Find out when it is most effective, and optimize your ads to activate at that time. This way, you can minimize your expenses by simply not running the ads when they’re not really effective, or add an extra one when they’re at their peak.
““I’ve worked with WLDM for over two years for SEO, PPC, and Conversion Rate Optimization. The team has been great at meeting the needs of our direct to consumer e-commerce brand by helping us leverage a multi- channel marketing approach. The output, communication and value are excellent. ” Elizabeth Grojean
3. Take Advantage of Retargeting Ads in Facebook
If you already have a somewhat successful ad campaign, whether that’s on Facebook or Google, why not take advantage of it and further increase conversion rates? Retargeting is a very effective method of running a campaign that has a massive chance of success while keeping expenses low. Instead of reaching out to a massive audience, retargeting only reaches out to users who have previously shown interest in what you’re advertising.
Retargeting is a way of convincing anyone that shows interest but has yet to convert. And the kicker is, it allows you to use highly targeted techniques since you have plenty of information about your potential customers already.
4. Analyze the Competition
Not a lot of brands who advertise on Facebook know that the platform actually offers you a convenient way of, well, spying on your competitors – and it’s right there, on the platform. Now, we do need to get one thing out of the way – outright copying of your competitors’ ads is a bad idea. Not only is it wrong for obvious reasons, but it also may confuse your potential leads about whether the ad is yours, or your competitor’s.
On the other hand, you can head to your competitors’ Facebook pages, click “Info and Ads”, and change the region to Global – this will give you an overview of all the ads they’re running. Check them out, see what they do differently, and see where you can improve in how you manage your ads. Oh, and also, a quick Google search can also tell you a lot about what they’re doing.
5. Ad Placement Matters
This is another method that helps with cutting costs, and according to some statistics, it could have up to a 550% variance in CPC depending on ad placement. You can log in to the Ads Manager, and break down your campaigns by placement by using the Breakdown menu. This will show you which ad placements are performing best, and then it’s all about optimizing your campaigns accordingly. And here’s a bonus tip – if a placement performs worse than expected, remove it and don’t waste any more time and money to advertise it.
6. Rotate Your Facebook Ads
People get bored very easily, and if they constantly see that one same post you’re advertising, they won’t come to your Facebook pages, but instead avoid you, which increases CPC. If you want to avoid this, add a couple of variations of the ad. When you’re setting up your campaign, make sure there’s a bit of variety and that different ad sets are active on different days. This avoids the repetitiveness of ads, which can affect engagement.
7. A/B Testing is Critical
While for some this is obvious, we still feel like we need to mention it. Always, ALWAYS do A/B testing on your ads. New design for pages? Test it. Did you add new copy? Test it! New objectives for your campaign? You see where this is going – test it! A/B testing allows you to directly compare two or more variations and see which one is more effective, and that’s a critical step to increasing your ROI using Facebook ads and the Ads Manager.