SEO Audit & Backlink Analysis
For: Investors Club
Prepared by Golden Links
Introduction
Diving deep into the digital realm, we bring forth invaluable insights spanning both technical intricacies and backlink dynamics. With this knowledge, you’re poised to elevate your online presence and strategy to unparalleled heights.
Audit Date: 23/11/2023
Step 1: Analyzing the Target Page
Analysis of: https://investors.club/
Average Domain Rating
0
Traffic Data
0
No-Follow Links
0
%
Organic Keywords Trend
0
Step 2: Analyzing High-Volume Keywords:
Keyword Insights
A crucial metric that provides information about a keyword’s search volume, competition, and trends, enabling us to identify and select the best keywords for SEO campaigns. This analysis of top keywords helps in understanding the competitive landscape and developing content strategies while identifying new keyword opportunities within a specific niche or industry.
The keyword “investors club” has a relatively low to medium keyword difficulty, and there is some search volume for this keyword. The website homepage currently ranks 24th for the keyword, so using it as anchor text could be a good strategy.
Analyzing Top Keywords
Refers to the process of examining the most popular keywords in a particular niche or industry. This analysis can be used to identify new keyword opportunities, understand the competitive landscape, and develop content strategies.
Keyword Analysis
Comprehensive process of researching and evaluating keywords. It encompasses the identification of relevant keywords, understanding their search intent, and assessing their competitiveness, making it an essential component of any successful SEO strategy.
Step 3: Exploring Anchors:
Exploring Anchors for: https://investors.club/
Brand Anchors
0
URL Anchors
0
Topic Anchors
0
Miscellaneous Anchors
0
Backlink Analysis
Backlink DR
Plays a pivotal role when considering the SEO metrics related to backlinks. It measures the authority and credibility of websites linking to your own. A higher DR signifies a more authoritative website, indicating the value of backlinks from such sources.
Backlink Page Traffic
Quantifies the traffic generated by linking websites to your own. This metric is valuable for assessing the quality and value of your backlinks, helping you discern their effectiveness.
Backlink Web Traffic
Represents the cumulative traffic from all your backlinks to your website, providing a holistic view of the impact of your link-building efforts.
Steps 4 & 5: Competitors & Their Analysis:
Competitor Insights
Competitor
The top 3 competitors for this website are thewebsiteflip.com, flippa.com, & empireflippers.com
Step 6: Observations & Results:
Final Observations and Recommendations
After analyzing the anchor text and evaluating competitors, it is clear that Investors Club requires a focused link building strategy that involves do-follow links and a variety of topic-related anchor texts such as “private investors club” “investor clubs” etc. This approach will help improve the website’s SERP rankings and attract more users to the site. Currently, the majority of links are no-follow, which may have been an intentional choice. However, incorporating a broader range of do-follow links that relate to the website’s niche, as well as some URL-based anchor texts, can help to establish authority in the industry.
It is crucial to maintain a healthy anchor text ratio that balances Brand, Topic, URL and Miscellaneous anchors, especially in a niche-specific context. To maintain a healthy ratio, the following Anchor Text Ratio is recommended for Investors Club
| Anchor Text Ratio | Brand | URL | Topic | Miscellaneous | Total |
| Links | 1 | 2 | 6 | 1 | 10 links |
Prepared by: Ayesha Khan
Technical SEO Issues:
Summary:
| Issue | Commentary |
|---|---|
| IssueCommentary404 | Doesn’t existEvery 404 page has a 200 status code which will make search engine index them. Every 404 needs to return a 404 status code. |
| Blog on subdomain | Your blog should be redirected to your main domain because this way, you’re splitting your ranking signals into two. |
| Facade on chat | An image facade (which initalizes javascript only when clicked) should be used to increase page speed. |
| document.write() | There is a document.write() in the document which makes all other scripts stop until it loads. This slows down the website. |
| Width and height for images | All of the images need an explicit width and height tag in the code so your CLS is reduced and as such, UX and SEO is improved. |
| Main navigations initialized by js | The main navigation is hidden to search engines because they don’t initialize javascript. |
| Blog underutilized | Blog should be used way more so you can increase your topical authority, as well as use ToFu content to convert new users. |
| External 404s | External 404s may be deemed a EEAT issue, so these should probably be removed or redirected. |
| Title & meta description issues | Titles should be 60 characters or less and unique and meta descriptions should be 155 characters or less and unique as well. When we don’t have unique meta data with sufficient length, search engines rewrite the data (badly!) which reduces your CTR and SEO as a result. |
| Missing H1 | All pages need and H1 as it is the section which gives the search engines the most context. |
| Low content pages | Pages with low content struggle to rank. This is not a rule, but we should avoid having any pages with low content to increase context for the search engines. |
| Pagination noindexed | When the pagination is set to noindex, search engines can’t find blogs and listings which are on other pages rather than the first page. This makes it so your blogs are practicaly noindexed. |
RecommendationS:
Ensure that all 404 error pages return the appropriate 404 status code instead of a misleading 200 status code, preventing search engines from incorrectly indexing them. Redirect the blog from the subdomain to the main domain to consolidate ranking signals and enhance overall SEO performance. Implement an image facade for chat initiation to improve page speed by loading JavaScript only upon user interaction, mitigating the slowdown caused by unnecessary script loading with document.write(). Explicitly define width and height for images to reduce Cumulative Layout Shift (CLS) and enhance both user experience (UX) and SEO. Reconsider the use of JavaScript for main navigations, as relying solely on it may hinder visibility to search engines. Utilize the blog more effectively to bolster topical authority and engage new users with top-of-funnel (ToFu) content. Address external 404s promptly to avoid potential issues related to expertise, authoritativeness, and trustworthiness (EEAT). Ensure that every page includes a clear H1 tag to provide crucial context to search engines.
Full TECHNICAL AUDIT
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