SEO Backlinks & Anchor Text Analysis

Prepared by Golden Links


Backlink analysis is crucial for assessing a website’s SEO health and visibility. It helps identify the quality and quantity of inbound links, allowing website owners to refine their link-building strategies. By understanding their backlink profile, websites can improve search engine rankings, enhance credibility, and drive organic traffic, ultimately boosting online success.
Audit Date: 06/10/2023

Step 1: Analyzing the Target Page

Analysis of: www.ledworld.com.au

Average Domain Rating


Traffic Data


No-Follow Links

0 %

Organic Keywords Trend


Step 2: Analyzing High-Volume Keywords:

Keyword Insights

A crucial metric that provides information about a keyword’s search volume, competition, and trends, enabling us to identify and select the best keywords for SEO campaigns. This analysis of top keywords helps in understanding the competitive landscape and developing content strategies while identifying new keyword opportunities within a specific niche or industry.

LED World overall ranks for “salon lighting,” “panel ceiling lights” and “lighting for salons,” at position 6. Based on the in-depth observation, the use of topic based anchors can really enhance their positions in the top 5 SERP results, and improve their existing position by driving more organic traffic by using topic based keywords.

Analyzing Top Keywords

Refers to the process of examining the most popular keywords in a particular niche or industry. This analysis can be used to identify new keyword opportunities, understand the competitive landscape, and develop content strategies.

Keyword Analysis

Comprehensive process of researching and evaluating keywords. It encompasses the identification of relevant keywords, understanding their search intent, and assessing their competitiveness, making it an essential component of any successful SEO strategy.

Step 3: Exploring Anchors:

Exploring Anchors for: www.ledworld.com.au

Brand Anchors


URL Anchors


Topic Anchors


Miscellaneous Anchors


Backlink Analysis

Backlink DR

Plays a pivotal role when considering the SEO metrics related to backlinks. It measures the authority and credibility of websites linking to your own. A higher DR signifies a more authoritative website, indicating the value of backlinks from such sources.

Backlink Page Traffic

Quantifies the traffic generated by linking websites to your own. This metric is valuable for assessing the quality and value of your backlinks, helping you discern their effectiveness.

Backlink Web Traffic

Represents the cumulative traffic from all your backlinks to your website, providing a holistic view of the impact of your link-building efforts.

Steps 4 & 5: Competitors & Their Analysis:

Competitor Insights


The top 5 competitors for this website are: bannolighting.com, salonlights.com, totaltraclighting.com, directlighting.com, klmlighting.com

Step 6: Observations & Results:

Final Observations and Recommendations

It is crucial to maintain a healthy anchor text ratio that balances Brand, Topic, URL, and Miscellaneous anchors, especially in a niche-specific context. To maintain a healthy ratio, the following Anchor Text Ratio is recommended for


Anchor Text Ratio URL Brand Misc Topic Total
Links 1 2 2 5 10 links
Prepared by: Mahin Khan

Technical SEO Issues:




10 Golden Link Opportunities

Conclusion & Recommendations:

LEDworld can improve its website’s visibility and ranking on search engine results pages by utilizing popular search terms such as “salon lighting” and “ceiling lights” in combination with topic-based keywords and URL-based anchors. Incorporating a good ratio of do-follow links can boost the site’s authority and the domain rating, as well. This proactive approach to search engine optimization can attract more potential customers to the brand, ultimately leading to increased sales and revenue and can drive more organic traffic and further stabilize the existing traffic of the site.

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